Proof of Concept

Low Cost Image  600x336When a great idea for a new business hits you in the middle of the night and you get so excited that you can’t sleep, that is called inspiration. It’s a wonderful feeling of exhilaration and anticipation all rolled into a few wonderful moments. That is until you realize that your idea isn’t all that new. In fact other people have been doing something like this for quite some time. That moment of reality, or self-doubt, that hits you is part of what is called “the Resistance” in the book, Do the Work  by Stephen Pressfield.

Resistance is anything that can get in the way of a great idea or worthwhile goal. It can be self-doubt or criticism or procrastination or friendly “realists” or any one of a thousand different things. Whatever the “resistance” is, it will try to keep you from doing your thing, or living your dream, and it must be fought with great intensity.

You see, just because someone else thought of your idea already, doesn’t mean it is invalid. In fact if your idea is living and working in some other context, then that is known as “Proof of Concept” and is a very good thing. You see, educating the consumer on something that is brand new can be very expensive and certainly quite risky. A product or service that already has value in your market means that much of your work has been done for you. All you need to focus on is how to do your product or service in a different way, or better way. You need to create your USP, which is your Unique Selling Proposition. It is the reason that someone will buy from you rather than someone else. It may also be the reason why your idea will work and why others have failed.

Here is just a sample of the thousands of ways that you could be 10% different or better in your market:

  • Better Ingredients
  • More Healthy
  • All Natural
  • Adding Delivery
  • Always a Great Attitude and Wonderful Customer Service
  • Showing up on Time
  • Provide Several Ways for the Customer to Pay
  • Electronic Billing or Online Ordering
  • Homemade, Handmade, or Custom Made
  • Made in a “Green Friendly” Way
  • Repurposed or Recycled Materials
  • Multiple Services in Your Offering
  • Free Inspections
  • Connect With Your Customers via Social Media
  • Provide Free Shipping
  • Use Unique Delivery Methods

So what is your idea? Do you have one? Most likely it has been done before, but don’t let that stop you. It is a good thing! Use that to your advantage. What is your USP?

Do you have an example of how you or someone you know brought a common idea to market? Please leave a comment below. I would love to hear about it.

Do you need some ideas? Here are 50 of them that may get you started. Check out the creative “pay what you want” feature that makes this book different than others on the market! Thanks for reading!

About The Author

Duane Rockensock

Duane (Rocky) Rockensock is a husband, a dad, and the National Reconditioning Manager for AmeriGas Propane. Since he was a teenager, Duane has loved hearing the stories of how people have started creative businesses or found ways to use their talents to accomplish amazing things. For that reason he started this blog to encourage teens and adults to find their purpose and to provide the tools and resources to make that happen!